How it pushed the tool: This theme is a triple threat:
1. It’s a Growth Machine, Splash’s proprietary on-the-fly event website creation feature — with a click of a button, attendees are provided with their very own, customizable event website.
2. It’s been saved as a Theme so it can be reused to make other Growth Machines,
3. It utilizes a new product feature, Linked Blocks, which you can design once, save, and insert (with full functionality) on any theme you create thereafter.
What makes it smart: This was created as part of a large campaign and every move is organized to speed up workflow and increase ROI from a creative production standpoint. The Growth Machine provides an opportunity for Attendee to Organizer (ATO) conversion. Saving it as a Theme provided the parent organization the ability to scale their outreach. Linked Blocks speed the creation of the design and structure while bringing consistency in style and function to these components throughout the campaign.