As the focus on e-commerce continues to grow and brands continue to go head-to-head with the all-powerful Amazon, retail brands will still have the upper hand through the experiences they can create for customers in their retail locations.
Retail stores are built for brand experiences — colors, signage, decor, and of course, your products — making them the perfect place for an event. According to the Event Marketing Institute, 74% of consumers say engaging with a brand’s event or experience makes them more likely to buy the products being promoted.
And it’s not just about throwing events physical stores — some of today’s most unique retail events take place in equally unique locations (think: a pop up in the middle of Central Park) or in multiple places around the world.
The secret to success? Giving customers an experience, rather than just bringing them in to shop. The best retail events offer something of value to guests: Will they learn something new? Get an exclusive discount? Experience your brand in a way they have never before?
Below, we’ve rounded up some of the most innovative events we’ve seen from retailers lately to inspire your next retail event: