A hashtag is worth hundreds of thousands of words. Generate some buzz about your upcoming event with a unique hashtag!
Hashtags are a great way to facilitate and keep track of online conversation about your event before, during, and after you bring the house down.
But, you can’t just throw any old phrase behind that pound sign! Your event’s hashtag needs to stand out to online audiences, be memorable, and simple. Not sure where to start? Splash is here to help.
The purpose of your event? Deliver experiences, not just product! It's important that you include your brand in every aspect of your event, including online conversation.
Connecting your brand to a hashtag keeps your product at the forefront of an online audience. It also adds specificity, vamping up the uniqueness of your hashtag. Using specific language (think #SplashIntoSummer) instead of generic terms (think #Summer, #Party) will give your hashtag a greater, more targeted impact.
Make sure that your hashtag can’t be misread as something you don’t want your message to be. For example, if we were cross-promoting with Spotify, we might want to re-think a hashtag like #splashlovespot (some might not read it as #SplashLoveSpot). Lest we forget #susanalbumparty…
Justice is a party scientist in-training at Splash. She also happens to be the Marketing Intern for Summer 2016.
In the Fall, Justice will begin her Senior year at Wake Forest University where she studies a killer combination of History, Theatre, and Women's, Gender, and Sexuality Studies. Beyond the classroom, Justice is a tea enthusiast, pseudo-yogi and crafter of friendship bracelets.
