For example: Kanye had "The Yeezus Tour." Decluttering guru Marie Kondo is on a never-ending "Sparks Joy" tour, and Facebook's "IQ Insights Live" tour last summer swept New York City, Chicago and LA.

So what do these events have in common? Our CEO, Ben Hindman, wrote a piece for Inc. Mag with 12 tips on how to actually turn event attendees into paying clients.

Enjoy!

Kayla Kaplowitz

Kayla (Zerby) Kaplowitz is the Director of Communications at Splash. She is responsible for all outbound communications and media relations, and works closely with the Sales, Product and the Customer Success teams to execute marketing initiatives to reach key user groups. Previously, she ran PR and Communications for Code and Theory, one of the largest independent creative agencies in the U.S. Prior to that, she cut her teeth in PR at boutique firms in Washington, D.C., Newport Beach, Calif, and NYC. She earned her B.S. from Rochester Institute of Technology (RIT) in 2005. She is an absolute news junkie, a skiing fanatic, and set up her first Splash page in 2013; it was a family reunion in the Poconos called #ZerbyFest.