“With so many events happening simultaneously, it’s become popular to RSVP for multiple events in every time slot. In response, we’ve seen an uptick in the more casual lounge-style activations from brands. People want to drop in, grab a free drink, and move on to their next stop.
It’s hard not to be offended when the majority of your guests don’t stick around, but party-hopping has become a SXSW staple. It’s really in your best interest to create experiences that allow people to flow through your event on their own timeline. Also, staggering performances or demos throughout the event can help keep a crowd engaged.”
– Alison Flood, co-founder of experiential marketing agency Rood Studios