Purpose: To catch the reader off guard and tease the event with an entertaining image or gif.
Format: A simple, image-heavy email with limited text that refers to an element of the event in a non-traditional way.
Audience: Both RSVPed guests and those awaiting reply
Optimal send time: 2-4 days before the event
The confetti is simply just a dash of delight that surprises the guest. The message doesn’t even have to actually sell the event. Instead of including an RSVP button, you can link to the event hashtag instead to spark curiosity. This format should highlight the human nature of the brand, enforce the design elements of the event page, and entice the reader to learn more. It’s a bit of mystery wrapped in a cupcake. Either way, sending a spark of surprise in an inbox is unexpected and an easy way to win a new brand fan. And if it’s entertaining enough, they may even forward it to a friend.