Even when you think you’ve got an event program nailed, it’s important to take a step back to look at it from a broader lens. This will allow you to assess the program's strengths and weaknesses more objectively and evaluate the areas that should be refreshed. For instance, a roadshow program that hasn’t been touched for quite some time (we all know this feeling) can be rejuvenated to meet new marketing objectives.
Adrienne’s all too familiar with going back to the drawing board. Two weeks before RuleBreakers conference, an event that celebrates inclusivity and breaking boundaries, she attended a gender inclusivity training and realized that some event elements needed to be revamped.