Companies pour millions of dollars into throwing events. Why? Because they know they work.
Events generate leads and help sales teams close deals. They increase brand awareness and generate press coverage. They strengthen customer relations and generate shareable content.
The crazy part? Very few CMOs track whether their events actually impact the bottom line.
Today, marketers have to know exactly how to arm and incentivize their teams for event success, optimize each touch-point in the event lifecycle, collect and interpret event data, and recognize ways to optimize the next event for even greater success.
To learn five best practices to get better ROI from your events, click here to read my full article on AdAge.com.