It’s difficult to scale without knowing what you need. Putting a number on how many events your company hosts is a good starting point, but if you want to maximize your efforts, you have to get specific.
Is your event public or private? Exclusive to VIPs or open to a general audience? Ticketed or RSVP? What event promotions or emails will you need?
This is important because things will differ based one each use case. If you know this year that you will have to design event pages for happy hours, a conference, and a gala, you will also need know the details for each. Happy hours aren’t always public-facing and conferences usually have more content blocks than other types, but what about everything else?
How we do it at Splash: We document exactly what we know about each use case (event types, promotions, etc.) and compile fact sheets containing everything we know and everything we’ll need.