You know as well as I do that when events are over, marketing operations don’t end. How many nights have you stayed up late updating progression tracking statuses for each individual attendee? If you’re like me in a previous life, the answer is too many to count.
Because of my earlier mapping between Marketo and Splash, all of those status updates happen automatically. I don’t know about you, but that functionality itself can save me hours of manual work. (This also means no manual list uploads!) This can happen in a couple of different ways, depending on your event format.
If you’re hosting a virtual event, it’s extremely valuable to use a platform that integrates with Marketo and Splash. When we host webinars, our attendees log in using a unique link, which triggers automatic status updates for those individuals. When the virtual event is over, that information syncs into Marketo and updates both the associated Splash event and Salesforce campaign.
If you’re hosting an in-person event, attendees are most often checked in with an on-site check-in tool. We check attendees in with the Splash mobile app, and as soon as we do that, an attendee’s status updates in Splash — ultimately syncing down to Marketo and Salesforce. Pro-tip: Set alerts so your sales and customer service teams know when an attendee’s status changes. This gives them real-time visibility into when their prospects or customers arrive.
This may all sound a little too good to be true — but I promise you, it’s not. And if you found value in this article, you won’t want to miss my fourth and final article in this series, which is coming soon. Spoiler: It’s all about maximizing your reporting and analytics with the Marketo and Splash integration.