How To Build a Splash Page in 7 Minutes
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Written by Molly McGlew

@mollymcglew
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How to Build a Splash Page In 7 Minutes

November 17, 2015

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How To Build a Splash Page in 7 Minutes
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Written by Molly McGlew

@mollymcglew

How to Build a Splash Page In 7 Minutes

November 17, 2015

The company holiday party is less than a month away and you haven't started the event page or invites...

So, what? You've got this.


Once the date, time, and venue are locked in, you can easily share those details with your guests while you keep planning the rest of the party on the side. Plus, you've already remedied your party-planning headaches, so you're one step ahead of the game. 


To help you lock in those RSVP's, we came up with a quick blueprint you can follow to get your event details into employee inboxes at superhuman speed. Don’t think you can build a mobile responsive website and send out hundreds of email invitations in less than a week’s time? GOOD. Because we think you can actually do it in seven minutes.

That’s why he puts in-person events at the forefront of his marketing model, which is built on 3 major tenets: community, engagement, and scale.

 

Using these 3 principles, a killer events program, and a ton of customer data, Matt was able to get better customer engagement, less churn, and, ultimately, everyone’s goal -- more customers.


Read on for their strategy.

2 Minutes: Input the Vitals

1. Log into your Splash account (or create one, it’s free!). Click “Create Event” and give your party a title. May we recommend:

When Matt dug into customer data, he discovered that their most devoted members would go to the gym an hour a day, 5-6 days a week. But when they went to the gym, they wouldn’t interact with anyone else (they’d come in, do their class, and leave).

• Holiday Hootenanny

• Winter Fest 2015

• Holiday House Party

2. Choose your hashtag and your URL format. Let your title help guide the way.

 

3. Choose a type of event. Recommended: Party Just to Party.

 

4. Put in the address of your venue, choose a time frame and click next (you can always edit these details later). Whew, you’re more than halfway there!

equinox marketing strategy

1 Minute: Choose a Theme and Header Image

1. Choose any theme that speaks to you. Once your theme populates, your party details will appear in all the right places.

 

2. Hover over the cover section until you see “edit image” and upload your own image or browse through our designer-curated selection of high-res holiday-themed photos. 

equinox marketing strategy

2 Minutes: Block it Out

Caution: Here’s our favorite part of Splash-building, and the part where you can easily get carried away. Adjusting and customizing our themes to fit every party possibility is actually really fun, but if you want to get the word out, it’s also ok to speed through this part.

 

1. Simply hover over any block and click the blue plus button underneath to insert a new block of your choosing—whether that’s speakers, sponsors, audio, images, or a fun GIF. You can also drag and drop sections of the page wherever you like them best.

1 Minute: Design Your Email Invitation

You’re almost there. Stay with us! If you’re sending your holiday party invitation out to the entire company, it’s easy to upload all your company email addresses at once.


1. First click the mail icon in the right navigation of your Splash site, select the “Invite” template option, watch your event details load magically, and make any tweaks you deem necessary. These Splash email templates are still fully customizable at any stage of the event process, too, so you can send out lots of fun reminder emails later.

 

2. Click next and upload your addresses via paste, CSV, or Gmail Import and create a new list.
 

3. Now you’re ready to send yourself a test email and check links and images are displaying properly.

1 Minute: Send the Invite, Sit Back, and Watch the RSVPs Roll In

1. Once your test looks perfect, it’s time to send the official invitation email. Bonus: Splash actually does a quick scan of your details to make sure you didn’t miss anything before we let you click send.

Looking for some event page inspiration? Go behind the scenes of 5 event pages themes built to wow.

author

Molly McGlew

Molly McGlew is the Micro-Content Strategist at Splash. You can find her managing our @Splashthat social handles and crafting blog content on the reg.

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