In 2017, Facebook’s mission took a shift. While Facebook has always been focused on connecting the world, they expanded their original mission statement to include “bring the world closer together.”
This makes sense — because even in a world of chatbots, AI, and automation, humans still crave human connection.
And it shows: 1.4 billion people — more than half of Facebook’s user base — reported being an active member of a Facebook Group in 2017. Which is why, despite being an online platform, Facebook throws hundreds of face-to-face events across the globe every year.
In this Q&A, we take a peek under-the-hood at how Facebook effectively engages their online communities on the ground. We interview Julie Hogan, Global Face-to-Face Marketing Director at Facebook | Instagram (and textbook Event Optimizer), who has over 15 years of experience driving business results through marketing, sponsorship sales, and large-scale events.
Let's get into it.