The single, sad Outlook email as a touchpoint is disastrous. For starters, those emails are often difficult to draft and tedious to send, especially with a service like Mailchimp, Cheetah Mail, or Marketo. Because of the barriers to building, store managers may only end up sending one.
But with a quick and easy email sender like Yesware, Oureach.io or even Splash’s email sender, anyone can make and send email blasts in minutes with pre-populated templates and easy editing tools. Utilizing intuitive tech allows managers to send more emails per event, which puts the event details in front of the customers more often and keeps a single invitation from getting lost in email purgatory. Not to mention knowledge of who’s opening and clicking on event invitations. All of that results in more RSVPs and more great data.
But more attendees from your invites (and reminders!) isn’t the only benefit. Email marketing is an excellent way to connect with potential customers, and although a specific guest may not attend the event, it doesn’t mean they won’t eventually stop into the store.
Giving people a good reason to open your emails (you’re having a party!) is simply a smart way to begin a conversation and prove value to a customer long term.
Already, your smart email marketing has encouraged another 30 people to RSVP, and could result in 200 more people stopping into the store with their friends or shopping online.