When you build a platform that makes it easier for people to throw better events, you get a front-row seat to what’s happening in the party universe.
I’m Chief Party Scientist here at Splash, which means it’s my job to keep a finger on the pulse of every single trend, from the hottest venues to the freshest tech.
As we close out an incredible Q1, I thought it’d be fun to dig into the Splash database to unearth the hottest party trends on Splash. Hold onto your butts, kids. Here we go:
01 | 82% of wedding-themed Splash pages contained photos of vintage mason jars.
02 | 78% of all hackathon Splash pages utilized the word “disrupt” in the event title.
03 | 25% of all events held in St. Louis featured at least one Nelly GIF on the Splash page.
04 | 80% of all events held in Brooklyn were held in honor of a rescue dog. 77% took place in repurposed loft or abandoned warehouse.
05 | 59% of all speaker bios on design-themed events included the phrase “maker.”
06 | 49% of all law firm happy hour recruiting events contained an average of 108 lines of legalese.
07 | 47% of all Splash pages created for DC Metro area events featured at least one photo of someone sporting Sperry Topsiders.
08 | 54% of all Splash pages created for LA events contained the word “valet.”
09 | 26% of Chicago event menus featured cocktails that attempted to make Malort palatable.
10 | 37% of the menus listed on SXSW-themed Splash pages contained tacos. 12% included horchata shots. 8% contained jalapeño corn bread.
11 | 45% of female birthday pages contained at least one Beyonce GIF, compared to 22% of male birthday pages.
This Bey GIF was second only to this one.
12 | 87% of all signature drink names served at ad-tech company happy hours ended with “tini.” The most common offense: “The Mobile-Tini.”
13 | 24% of all 25th birthday party pages hosted on Splash used the phrase “Back at it again.”
14 | 63% of all Splash pages created by Brooklyn residents included a SoundCloud link to Justin Bieber's “Sorry.”
15 | 80% of events taking place in San Francisco were classified as product launch parties.
16 | 80% of events held in Wisconsin featured at least three cheese appetizers on the Splash page.
17 | 10% of all GIFs used on RSVP button hover states featured rotating pizzas.
This GIF was second only to this one.
18 | 45% of all image blocks used on backyard BBQ events featured photos of steaming meat.
19 | 98.6% of startup recruiting events mentioned a ping pong table and “lots of snacks” in the event description.
20 | 6% of all happy hour pages included a Drake GIF; a large majority of which took place in Toronto.
Questions for our research team? Drop us a line at success@splashthat.com.
Ben Hindman is co-founder and CEO of Splash, the country's fastest-growing event marketing platform that helps businesses and brands more effectively market through their events. An event planner turned tech entrepreneur, events are in Ben’s DNA. Prior to starting Splash, Ben was the Director of Events at Thrillist, where he produced large-scale events from concerts to mystery fly-aways. He also co-founded the invite-only Summit Series, a premier event which attracts the world's leading entrepreneurs. Before that, Ben founded and sold DC By Foot, DC's only free walking tour company. In another life, Ben goes by Benny Beatbox, and has performed at the White House and on stage with Naughty by Nature—but not at the same time.