AH: Splash can be used as a standalone system and Marketo events are scalable to some degree. But the beauty is in using the power of Marketo for centralized lead processing and data management, while harnessing the scalability of Splash for managing the lifecycle. Splash is great for creating events, managing check-in and capturing valuable in-person data that can be fed into Marketo. You trust the experts in their domain.
You wouldn’t take a Tesla to the local mechanic for service...sure they can work on cars, but there is a level of expertise that is needed. The most important aspect about Splash and Marketo is that very little effort is needed to take full advantage of both.