It’s no secret: meaningful engagement with your prospects and customers throughout the entire buying journey is not just important — it’s critical to event success and meeting revenue goals.
And while in-person events are one of the most effective channels for brands to maximize engagement (51% of marketers believe one-on-one interaction at events further an organization's business goals), without having the ability to know exactly what’s working, how it impacts the funnel, and where to double-down and scale — events can lose the impact they’re known for.
Today, we're excited to release a new, enhanced Marketo integration that will not only help you meet your revenue goals, but also help you grow and scale your event program.
With Splash and Marketo, you and your team will be able to uncover exactly how your events impact the funnel and overall business goals, automate and streamline workflows, and save time and resources so you can focus on areas that really matter.
Here’s how this powerful combination will help you drive business outcomes:
Without true automation, you can't scale or grow your business. With this integration, you can say goodbye to manual processes — set up triggers that save you time and allow your team to scale (for example, when you create a Splash event, it can automatically create a program in Marketo).
Additionally, with Splash's easy-to-use design interface, you can relieve some work off your operations team while the event team creates on-brand, pre-approved templates.
More than digital, events shift and change. Having the tools in place to respond in real-time can be critical to delivering the best on-site experience (and better impact) for each event.
Splash's Host App allows teams to capture and automatically sync check-in data, print customizable badges, capture additional guest information, and send notifications to your on-site team.
With the new bi-directional sync, you can seamlessly sync event and guest data from Splash to Marketo and enable your team to make better, more informed decisions moving forward (e.g. choosing in-pipe prospects to invite to your VIP events).
Bonus: you can also pass on powerful data and updates automatically to your sales and customer teams so they can better drive funnel activity, and you can better measure impact.
While there are a ton of ways to take advantage of this powerful integration, here are some of our favorite benefits:
• Build smarter guest lists. By syncing data already available in Marketo to Splash (e.g. lead scores or customer status), you can enable event teams to make more informed decisions on who to invite to an event.
• Keep your on-site team in the know. With real-time check-in data being synced from Splash's Host App to Marketo, your on-site team can now instantly greet VIPs, key clients, or prospects once they have checked-in at your event.
• Measure your event program. Now that it's all connected, you can measure the ROI and impact of each event, and your event program. Even better: you now have the insight to double-down on the event strategies that are working.
Are you a customer? Talk to your CSM and they'll help you get set up today. With the new Marketo integration, it's quick and easy to set up, and only needs to be done once. Here's an interactive course that shows you how it works (note: you'll need to create a Mindflash account to get started).
Not a customer? No problem! Find more details on our integration page or talk to a Splash expert.
❤️ Special thanks to May Thazin, Luis Yanez, Matthew Meche, Seyi Adeleke, Tim Alexander, Jon Saft, and Jarad DeLorenzo.
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