For marketers, data is everything. And as events become an increasingly important channel for driving (and exceeding) goals, it’s no longer enough to just capture attendee data. It all comes down to what you do with that data moving forward.
In our latest webinar, we got a glimpse of what this looks like straight from an expert. Jib Hunt, the Head of Digital Marketing at MediaMath, shared a look into how his team takes advantage of all the powerful data that comes from their events — which include everything from client summits, to product-focused lunch and learns, to multi-day activations at industry conferences.
They collect data at every stage of their events, and integrate with the rest of their sales and marketing systems to better understand their customers and prospects and give them the best experience possible (not to mention streamline workflows, improve collaboration with sales, and paint a clearer picture of ROI).
Below, we share our top takeaways from MediaMath’s sophisticated event data strategy. Want to dive deeper? You can watch the full webinar on-demand here.