01 | They all believe in the power of events.
They all market through events because they know than an IRL experience is one of the best ways to grow a community, build a brand, or drive revenue.
02 | They all have a maniacal focus on data.
They want to know exactly how each marketing channel – from social media to events – directly impacts their business, marketing, recruiting or fundraising goals.
03 | They all know that good design is good for business.
They know that every single touchpoint in the consumer journey must be on-point.
So, you can imagine how excited I am to announce that all 10 of these brands have recently signed on as Splash for Enterprise customers. (Click here for more on what this means.)
They’re joining a long list of powerhouse companies like Anheuser-Busch InBev and non-profits like Venture for America, who rely on Splash to power events in their communities and around the globe.
This news tells me there’s a seismic shift happening in the way businesses and brands are approaching their events.
They're attacking events with a much more strategic, integrated marketing mindset. They’re systematically predicting how their events will help them accomplish their business goals. They’re relying on events to help them make smarter business decisions.
This mindset is unprecedented.
This shift has happened for a variety of reasons, but this one is key: Advances in mobile technology and data availability have enabled brands to execute events much more similarly to traditional digital advertising and social media spends.
Today, organizations are holding events to the same level of scrutiny, demanding real insights and expecting real results.
Four years ago, my team set out to build an event planning platform: a simple, lightweight product that made event planners look good, and events look great. But in the last two years, we’ve scaled our product to our users’ imaginations. One that is perfectly suited to power any type and size of event: From doggie-themed networking events, to events fit for a Pope.
Today, Splash is a powerful event marketing platform. And, as marketers allocate more and more dollars to events, we’ve arrived at the perfect moment. Organizations have raised the bar for what they want from their experiential investments, and Splash is perfectly suited to meet that need.
We are so happy to welcome these incredible brands to our platform and can’t wait to see what events they’ll power this year on Splash.
Ben Hindman is co-founder and CEO of Splash, the country's fastest-growing event marketing platform that helps businesses and brands more effectively market through their events. An event planner turned tech entrepreneur, events are in Ben’s DNA. Prior to starting Splash, Ben was the Director of Events at Thrillist, where he produced large-scale events from concerts to mystery fly-aways. He also co-founded the invite-only Summit Series, a premier event which attracts the world's leading entrepreneurs. Before that, Ben founded and sold DC By Foot, DC's only free walking tour company. In another life, Ben goes by Benny Beatbox, and has performed at the White House and on stage with Naughty by Nature – but not at the same time.
