This news tells me there’s a seismic shift happening in the way businesses and brands are approaching their events.
They're attacking events with a much more strategic, integrated marketing mindset. They’re systematically predicting how their events will help them accomplish their business goals. They’re relying on events to help them make smarter business decisions.
This mindset is unprecedented.
This shift has happened for a variety of reasons, but this one is key: Advances in mobile technology and data availability have enabled brands to execute events much more similarly to traditional digital advertising and social media spends.
Today, organizations are holding events to the same level of scrutiny, demanding real insights and expecting real results.
Four years ago, my team set out to build an event planning platform: a simple, lightweight product that made event planners look good, and events look great. But in the last two years, we’ve scaled our product to our users’ imaginations. One that is perfectly suited to power any type and size of event: From doggie-themed networking events, to events fit for a Pope.
Today, Splash is a powerful event marketing platform. And, as marketers allocate more and more dollars to events, we’ve arrived at the perfect moment. Organizations have raised the bar for what they want from their experiential investments, and Splash is perfectly suited to meet that need.
We are so happy to welcome these incredible brands to our platform and can’t wait to see what events they’ll power this year on Splash.