Talk about surprise and delight, why not bake transformation directly into your space? Jill Rudnitzky, a senior vice president at experiential marketing agency the Michael Alan Group, built dynamic pop-ups for a series of Intel Experience Stores in New York, Chicago, and LA.
Via a pretty nifty movable wall (yes, a whole wall!), those stores grew in size throughout the day. By sectioning off areas of the venue, the morning crowd encountered an intimate and cozy room, the afternoon customers had more room to spread out, and with the venue at full capacity in the evenings, guests had plenty of floor space to party. Of course, along with the moving walls, the experiences changed, too. Because why not.
If a moving wall isn’t in your budget, you can still reimagine your displays. Rosa Ng, founder of online lifestyle and fashion boutique Young & Able, engineered movable merchandise into her holiday pop-up shop for local designers and artisans.
Having products on rolling racks meant she could easily scoot items out of the way for events, but it also allowed her to redesign the flow of her store on a whim. Side bonus? She could gauge customer interaction based on the new configurations she tested.