While it’s become kind of a cliché by now, the truth is that your employees are still the best recruiting tool you’ve got.
And while our employer branding and recruiting events tend to shine the spotlight on the happiest, most engaged “brand ambassadors” in your workforce, they’re not the only ones leaving reviews on Glassdoor or making an impression on candidates when hosting an open house or career fair.
A happy, satisfied, engaged employee can sell new talent instantaneously; these potential peers, subject matter experts and brand champions carry a credibility with candidates few recruiters could ever hope to establish.
When current employees are enthusiastic and involved in your recruiting process, and when your top performers are also your top advocates and employment evangelists, then recruiting event success is pretty easy. You’ve just got to make sure they’re actually showing up.
Too many employers fail to notify or include current employees in recruiting events, which can be a big miss for candidates who want to learn more about what careers and culture at your company is really like – not to mention have the opportunity to meet with potential future coworkers and colleagues, too. If you aren’t involving employees in your recruiting events strategy, you need to rethink your strategy to make sure that they’re not only in attendance, but actively involved in your recruiting efforts.
Make sure your current employees receive notifications about all recruiting related events on your schedule, along with a way to register and additional instructions on attending. Follow up directly with registrants, offering them talking points or targeted candidates to follow up with at the event, along a checklist on recruiting process or best practices they can put into use.
Make sure to encourage them to spread the word about your events and invite guests, too – put their network to work by giving them easy ways to share information and links about the event to their connections. There’s a reason referrals are still the best source of hire – recruiting success starts with your current employees.
Remember, it’s not about who your employees know – it’s what who they know know about you. And there’s no better chance than an “IRL” recruiting event to leave the best first impression on a candidate, and no better person to do it than someone who they already know and trust – and who already works for you, too. The best employees will help you find more people just like them. Which is really the whole point of recruiting.