Here’s the truth: Good events market themselves.
With the right programming, your biggest obstacle isn’t convincing people to come, but making sure that the right people know it exists. And with our busy world of over-booked calendars, a reminder email is not only super helpful, but when executed right, it can be an invaluable important tool that can build buzz and drive attendance.
Besides the obvious promotional reasons, there are plenty of practical reasons to send a reminder email.
> Not every email gets read. There’s always a good chance your guests missed your first invitation.
> Calendars change hourly. Your guests may have been booked when you sent the first invitation, but now their plans have shifted.
> Your venue changed. Framed the right way, notifying guests of updates can serve as a marketing tool and a logistics update.
> You've just brought on new partners/sponsors. Reminder emails are always a great way to sneak in sponsor mentions.
> Humans forget things. This is the most important thing.
So how do you do it right? Here are my top eight tips: