Here’s my Q&A with Rachel Higgins, Creative Manager at Red Antler:
What was the event all about?
“Red Antler partnered with Participation Agency to throw a karaoke night at Hoof & Anchor, the coolest spot in Red Antler.”
Who was the creative team behind the page?
“The Red Antler team!”
What was your inspiration behind the design?
“After discovering a shared love of karaoke at SXSW last year, Red Antler and Participation Agency decided to throw a joint karaoke party and needed a quirky invitation that made people want to pick up the mic and belt a tune.”
After seeing this page, I couldn’t help but wonder: Are GIFs the new 30-second spot? Using the power of an incredible custom GIF, Red Antler was able to let invitees know exactly what was going down at this event in less than 3 seconds. That’s the power of Splash + GIFs – they allow any event planner to convey the who, what, when, where & why of an event in a blink of an eye. If I got this invite in my inbox, I’d say “I want to party with those guys.”