Today, my friends, we’re announcing a partnership with GIPHY – the world's first and largest search engine for GIFs – that will help you crank your event pages up to eleven.
As of this morning, anyone who creates an event on Splash will be able to search GIPHY and upload GIFs directly to their event page without ever leaving Splash. You can read all about it in Adweek.
Unlike all the other blokes, Splash is the only event marketing platform in existence to integrate directly with GIPHY.
My good friend and queen glitter bomb Julie Logan (GIPHY’s Director of Brand Strategy) once said that GIFs are “a form of language that can express an emotion better than a static image.”
In the event world, generating positive emotions prior to your event – like excitement and anticipation – is HUGE.
When you combine the emotive power of GIFs with the power of a beautifully-designed event page from Splash, you’ve just cooked up the perfect recipe for a killer event.
Of course, a beautiful still image is great, but a GIF could help you tell a better story to your guests about just how awesome your event is going to be.
For instance:
Your event page is the very first point of contact for your guests. It’s up to you to make the first impression a good one, and set the stage for what’s to come.
We created Splash to make sure every event team – from a global corporation to a 21st birthday party planning committee – had the right tools to ensure the digital experience of their event was just as amazing as the event itself.
Partnering with such an amazing visual resource like GIPHY is just one more way Splash is helping event teams around the world elevate their event experience.
Oh, and a testament to the magic of events – my fellow Splasher Adam Slover brokered our partnership with GIPHY at the PSFK Conference last April and saw it through to the end. Killer!
In short, I’m super pumped about this and hope you are too.
On that note, I’ll just go ahead and leave this right here.
Can't get enough of our GIPHY integration? Check out 5 of the most insane event pages that incorporate GIFs.
Ben Hindman is co-founder and CEO of Splash, the country's fastest-growing event marketing platform that helps businesses and brands more effectively market through their events. An event planner turned tech entrepreneur, events are in Ben’s DNA. Prior to starting Splash, Ben was the Director of Events at Thrillist, where he produced large-scale events from concerts to mystery fly-aways.
