Let me paint a little picture for you:
A tech company throws a rad event in Brooklyn and invites clients, VIPs and potential customers. Delicious drinks, great music, great people – you get the picture. The next day, they send out a “thanks for coming!” email, and makes sure the sales team follows up on any hot leads.
A few weeks pass. Then, at the company meeting, the Head of Sales has a big announcement: They’ve just landed three new Enterprise accounts.
The CEO is ecstatic. “Nice! Wait, weren’t some of those guys at our event a few weeks ago?” he asks.
The Head of Sales scratches his head. “Come to think of it,” he replies. “Yeah, that’s where we first met them!”
Okay, full disclosure: This is exactly what happened at Splash a few weeks ago.
Why am I telling you this? Because this whole scenario is SILLY.
There we were – self-proclaimed Party Scientists – trying to figure out whether our event actually contributed to an increase in our bottom line.
Well, it’s high-time we put an end to this nonsense.
It’s time for every company to know exactly how many sales opportunities exist at every single event. It's time for every company to stop making vague correlations between their events and their business successes. It’s time for every company to know exactly how each event directly attributes to an increase in the bottom line.
And that’s why Splash is integrating with Salesforce. It’s the perfect way for Event Teams everywhere to better understand whether their events are actually working.