David Doe

Designer - Redshoe

January
 
25
, 
2016
 

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How Sundance Institute Markets 200 Events With Team of Two
January
 
Monday
 
25
 at 
7:00pm
 
 
 
Clear your calendar - It's going down! How Sundance Institute Markets 200 Events With Team of Two kicks off on January 25th, and you're invited to take part in the festivities. Join us for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!


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party science

How Sundance Institute Markets 200 Events Globally Each Year

by Ben Hindman

January
 
25
, 
2016
 

Image Source: Sundance Institute

As the world's most famous indie film festival kicked off last week in Park City, I wanted to take a minute to recognize the incredible work that goes on behind the scenes at Sundance Institute.

What their tiny two-person marketing & design team has been able to pull off on Splash is nothing short of incredible: 200 events around the globe. 2 people.


To learn more about how Sundance Institute uses Splash to power its events around the globe, click here.

Just one of the hundreds of events Sundance Institute hosts around the world. / IMAGE SOURCE: sundance.org

ACT I: DAYTIME
Daytime means lawn games and firing up the grill. Don’t be afraid to potluck the party. Assign specific guests to bring condiments, buns, snacks, sides, and drinks. Your role as host? Party atmosphere and the world’s best burger.

I personally swear by this mouth-watering (and fool-proof) burger recipe from Bon Appetit and I’ve never had any complaints.
Have some pre-mixed cold drinks available via large beverage dispensers and help guests mingle and meet each other by enforcing the put-your-name-on-your-cup rule. Pass on the red solos, and opt for a slightly nicer disposable (or non-disposable) cup or glass and provide silver Sharpies for tagging. You’ll save money in the long run and waste fewer cups this way.

Setting up a few tents for shade will also go a long way in keeping guests comfortable and providing separate spaces for the party. And as far as games go, I’m a big fan of slam ball and a can-frisbee game called Kan Jam.
ACT 2: Dusk
Dusk is great for drum circles and grilled sweets. This is a great time to light planted tiki torches to keeps bugs away and to highlight the impending sunset. Toss some fruit on the grill for a sweet surprise dessert. Watermelon, peaches, strawberries are all awesome on the grill, but any fruit (or avocado!) works great.

Have guests BYO percussion instruments, and purchase a few of your own to add to your party closet. I like tambourines, rhythm bongos, and percussion blocks.
ACT 3: Darkness
Darkness, of course, means dancing and more drinks. This is a great time to ask guests to collaborate on the music selection by passing around your iPad and having guests add their favorite summer jams to the playlist.

Now is the time for fun party lighting, too. Attaching simple string lights to the tents you used during the day can bring energy back to the lawn. And a single moving light near your speakers will draw eyes and happy feet to the “dance floor.”

Finally, surprise your guests with roaming trays of chilled toasting shots. Premix your favorite summery beverage–I like cucumber with gin or spicy tequila concoctions – and pour them into disposable shot glasses for easy access. This is one of my favorite things to do, especially towards the end of the evening. Encourage celebratory dedications with each toast.

And don’t forget to toss one back yourself for the badass barbecue you crafted.

author

Ben Hindman

Ben Hindman is co-founder and CEO of Splash, an powerful all-in-one event marketing software used by some of the biggest organizations in the world. In 2015 alone, Splash has powered 500,000+ events for brands ranging from Budweiser to the City of New York.


An event planner turned tech entrepreneur, events are in Ben’s DNA. Prior to Splash, he ran events for publishing giant Thrillist, where he produced everything from mystery fly-aways to full-scale concerts. Ben is also co-founder of Summit Series, the renowned invite-only destination event for 2,500 of the greatest minds in tech. In another life, Ben goes by Benny Beatbox, and has performed at the White House and on stage with Naughty by Nature – but not at the same time.

Keep on, keepin' on...

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