3. Set an end time. To the best of your ability, set an end time for your event — even if it’s just a rough estimate. Without doing so, calendar services will sometimes infer one for you and share that (possibly inaccurate) information with your guests.
4. Fill out the calendar description. The calendar description is one of the most underutilized event touchpoints — it’s also where I consistently see the most mistakes made. In Splash, you can customize the calendar description in the Site Metadata area of your event settings.
If you’re still not sold, think about industry events like Dreamforce or SXSW where attendees are RSVPing for tons of events to fill their schedule. The events with good calendar descriptions are the ones people end up going to.
5. Don’t forget the favicon. The favicon is the small image associated with your URL that's displayed in various places, for example in the browser tab in Chrome. If your event platform allows it, updating the favicon is a small, but impactful, way to keep your branding consistent.
6. Fill out the social messaging. Set up your event page so it’s prime for social sharing, for example by updating the messaging that will pre-populate whenever someone shares the page on social. Here's what this looks like in Splash: