The best way to capture someone’s attention at a trade show? Show, don’t just tell.
Mobile manicure companies offer on-site manicures, photobooth companies let you snap a few photos, and catering companies hand out free samples.
If you’re a technology platform, you can’t just show a few product screenshots on a screen, hand out a generic one-sheet and expect people to get excited. You have to offer them something personalized and memorable.
Here’s what we did: We asked every visitor to describe their next event. The venue, the mood, the purpose, the attendees. Everything. As our Customer Success Managers chatted with them about the event details, one of our top in-house designers started building a gorgeous event page for it – right in front of their eyes.
Seeing is believing, folks. Try live demos at your next activation and you won’t be disappointed.