Since launching its field marketing platform with Splash, AB InBev has seen a number of positive results:
01 | Significant product lift across each account. Not only was AB able to measure the sales lift at the account level attributed to each field marketing initiative, but the results were amazing.
02 | Distributors loved it. The simplified workflow made it easier for current and prospective distributors to agree to participate in branded activations with AB. No hassle, no fuss.
03 | Quick, easy (and inexpensive) activations. The beauty of the Splash platform is that it made it simpler to design, build and deploy custom mobile apps to complement any campaign. The Splash team works directly with AB's traditional and digital agencies to make sure each execution is on-brand and on-point.
04 | An increase in consumer engagement. With Splash, AB InBev has been able to collect more than 1 million consumer profiles from on-site activations. (In fact, Splash has become one of the most significant resources for collecting content.)
As a result, AB InBev has doubled the size of their Brand Activation Manager program and is arming hundreds more with the Splash app to track their continued success.