AppsFlyer is a mobile attribution and marketing analytics company that helps marketers, ad agencies and app creators measure and optimize their marketing campaigns. The data, tools & insights from AppsFlyer enable advertisers to make better business decisions, protect their ad spend from fraud, and fuel their own data-driven marketing innovations. The company is headquartered in San Francisco with 14 additional offices around the world.
For AppsFlyer’s design team, events make up a large part of both their brand strategy and day-to-day work. The company throws over 250 events a year, and each event must be designed for its specific purpose, while still aligning with the brand’s high design expectations.
Two years ago, AppsFlyer was looking for an event marketing technology that would allow their small design team to create on-brand, custom event pages, collaborate seamlessly with event managers around the world, and quickly scale their entire event program on a global level.
Their largest event initiative is MAMA, AppsFlyer’s educational series held three times a year in different eclectic locations around the world.
Each MAMA brings together hundreds of thought leaders, decision makers, customers and prospects from numerous countries around the world for insightful sessions, interactive experiences and highly-engaging networking opportunities with the foremost experts in mobile marketing.
Splash’s easy-to-use CMS, custom templates, and the ability to save and share design components empowers AppsFlyer’s 30+ person marketing team to create on-brand event pages and emails at scale to support 250+ events annually.
With Splash’s flexible design capabilities (like uploading brand fonts and branded color sets), AppsFlyer can customize each event to have its own look, feel, and message, while still reflecting the company’s distinct branding.
