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AppsFlyer Uses Splash to Scale Event Design on a Global Level

250+

Events

thrown annually

15

Offices

around the world

1000

HOURS SAVED

approximately per year

Created by lululemon, ivivva celebrates active girls with beautiful athletic wear and a variety of classes that encourage movement. From running and yoga to dance and goal-setting, ivivva stores offer a variety of complimentary athletic classes and Dreams & Goals programs that inspire girls to dream big.

Hagar Brockmann, Creative Director at AppsFlyer


We’re a lean team, and Splash gives us the ability to create, save, and replicate event assets in smart ways. Not only does this save us a lot of manpower, but it also provides us with the design freedom to customize every event page to its specific purpose.

We’re a lean team, and Splash gives us the ability to create, save, and replicate event assets in smart ways. Not only does this save us a lot of manpower, but it also provides us with the design freedom to customize every event page to its purpose.

"

Hagar Brockmann, Creative Director at AppsFlyer

event design case study

AppsFlyer is a mobile attribution and marketing analytics company that helps marketers, ad agencies and app creators measure and optimize their marketing campaigns. The data, tools & insights from AppsFlyer enable advertisers to make better business decisions, protect their ad spend from fraud, and fuel their own data-driven marketing innovations. The company is headquartered in San Francisco with 14 additional offices around the world.

The Challenge

Inspired by active girls.

For AppsFlyer’s design team, events make up a large part of both their brand strategy and day-to-day work. The company throws over 250 events a year, and each event must be designed for its specific purpose, while still aligning with the brand’s high design expectations.

 

Two years ago, AppsFlyer was looking for an event marketing technology that would allow their small design team to create on-brand, custom event pages, collaborate seamlessly with event managers around the world, and quickly scale their entire event program on a global level.


Their largest event initiative is MAMA, AppsFlyer’s educational series held three times a year in different eclectic locations around the world. 

Each MAMA brings together hundreds of thought leaders, decision makers, customers and prospects from numerous countries around the world for insightful sessions, interactive experiences and highly-engaging networking opportunities with the foremost experts in mobile marketing.

The Strategy

The Strategy

Powered by Splash, the AppsFlyer team:

Revenue Impact

Scales their event design with limited resources.

Splash’s easy-to-use CMS, custom templates, and the ability to save and share design components empowers AppsFlyer’s 30+ person marketing team to create on-brand event pages and emails at scale to support 250+ events annually.

Scaled Events

Easily customizes each event to meet high brand expectations.

With Splash’s flexible design capabilities (like uploading brand fonts and branded color sets), AppsFlyer can customize each event to have its own look, feel, and message, while still reflecting the company’s distinct branding.

Sales Enablement

Maintains design consistency across all event assets.

In Splash, AppsFlyer ensures every event asset used by the marketing team is always on-brand, making it easy to create a seamless guest experience across every event touchpoint (online and offline). 

Team Alignment

Streamlines and simplifies the event design process.

AppsFlyer uses Splash to optimize the event creation workflow with their teammates around the world: everything from better facilitating design feedback to improving collaboration. Designers even utilize Splash to prototype and present event assets before event creation.

“There's two things about Splash that make it really well aligned with what Movable Ink is focused on. One: there's a very strong focus on brand and design. Two: they have an understanding and level of measurement and ROI that I haven't seen with other providers in this industry.” 

Jessica Vogol, Senior Director of Marketing at Movable Ink 

The Results

Inspired by active girls.

By using Splash for their events, AppsFlyer is able to seamlessly design, customize, and collaborate on event assets with a team of only three designers. Without Splash, they would need to at least double the size of their design team to support the 250 events they throw a year.

Key Measurements:

Net New Leads

Direct Opportunities

Revenue Influence

Win Rates


GumGum Closes Deals
3x Faster from Events

"We have event managers and events all over the world, and Splash makes it extremely easy to collaborate on our event pages, share feedback, and ensure all of the stakeholders are on the same page."

Hagar Brockmann, Creative Director at AppsFlyer

AppsFlyer is a Two-Time Dope
Splash Pages Winner!

See Our Hall of Fame →
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You can do it too. Start designing custom on-brand event pages that look great on every device (no developer required). 

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What time does the event start?


The event starts at 9am.

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