Bark & Co Scales Events Program & Boosts Subscriber Base

Splash Success Story

Splash helped this e-commerce & publishing empire scale its live events program, boost its subscriber base and expand its global community of dog-lovers.

The Challenge

Help us scale our events program across the country.

In 2014, Bark & Co. came to Splash with a simple challenge: Help us scale our events program across the country.

The goal was to significantly boost their subscriber base, continue to engage and expose new and loyal fans to its growing roster of products & services, and attract new brand partners.

“Splash is a game-changer for event planners. It's clean, nimble, and easy to use. It helps us design our cool events with total style and run communications super efficiently. The team at Splash clearly understands events in a way that most others in the industry have missed.”

Melanie Travis, Head of Events | Bark & Co.

The Solution - Part 01

The Enterprise package was the perfect solution. Splash and Bark & Co. immediately teamed up on a three-pronged approach:

An events calendar to keep fans “Pupdated”.

Splash’s proprietary event hub technology allows Bark & Co. to feature all past and upcoming events in one place. The completely white-labeled events site (barklive.com) encourages visitors to check out events in their area, and opt-in to receive "Pupdates” when a new event is added to the calendar.

The Solution - Part 02

A library of custom event themes to maintain brand consistency.

As Bark & Co. expanded across the country, it became increasingly difficult for the marketing team to ensure event marketing materials – like the event site & the email invite – was perfectly on-brand.

That’s where Splash’s Designer Pro tool came in. Working with the Bark & Co. design team, Splash created a robust library of custom event page & email themes that employees can use to create perfectly-branded event pages & email invites in minutes.

The Solution - Part 03

A completely integrated events CRM system.

Every time someone interacts with a BarkBox event – like opening an email invite or submitting an RSVP – that data is logged into the Splash CRM. As a result, Bark & Co. is able to access a wealth of valuable event-related datapoints – like how many events a person has attended in the past 6 months, or how influential they are on social.

It’s a layer of data that helps Bark & Co. better target and reward its most valuable event attendees.

The Results

Bark & Co.’s dog-loving community has ballooned to more than 4 million.

Since moving its events program over to Splash, Bark & Co. has significantly expanded its subscriber-base and has unprecedented visibility into exactly how well their events perform. The data alone has helped the marketing team expand efficiently scale its events program across the country.

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