The Enterprise package was the perfect solution. Splash and Bark & Co. immediately teamed up on a three-pronged approach:
Splash’s proprietary event hub technology allows Bark & Co. to feature all past and upcoming events in one place. The completely white-labeled events site (barklive.com) encourages visitors to check out events in their area, and opt-in to receive "Pupdates” when a new event is added to the calendar.
As Bark & Co. expanded across the country, it became increasingly difficult for the marketing team to ensure event marketing materials – like the event site & the email invite – was perfectly on-brand.
That’s where Splash’s Designer Pro tool came in. Working with the Bark & Co. design team, Splash created a robust library of custom event page & email themes that employees can use to create perfectly-branded event pages & email invites in minutes.
Every time someone interacts with a BarkBox event – like opening an email invite or submitting an RSVP – that data is logged into the Splash CRM. As a result, Bark & Co. is able to access a wealth of valuable event-related datapoints – like how many events a person has attended in the past 6 months, or how influential they are on social.
It’s a layer of data that helps Bark & Co. better target and reward its most valuable event attendees.