Events make perfect sense for Bark & Co.
The company – which is best known for BarkBox, its subscription-based goodie box for dogs – has only one mission: to create products and services that “make dogs happy.”
What better way to spread their message than to provide incredible live experiences tailored exclusively for dog-lovers and their pups?
From its annual BarkFest event in Brooklyn, to its Fashion Week-themed “Pup-Up Pawty” in Manhattan, to its BarkHike events in upstate New York, Bark & Co. is an experiential marketing machine.
In just three years, events have helped Bark & Co. generate incredible content and expose new and loyal customers to its growing list of new products and services, like BarkCam (its mobile photo-sharing app dubbed “the Instagram for dogs”), and BarkPost (its robust content site made for dog owners).
In 2014, Bark & Co. came to Splash with a simple challenge:
The Enterprise package was the perfect solution. Splash and Bark & Co. immediately teamed up on a three-pronged approach:
Splash’s proprietary event hub technology allows Bark & Co. to feature all past and upcoming events in one place. The completely white-labeled events site (barklive.com) encourages visitors to check out events in their area, and opt-in to receive "Pupdates” when a new event is added to the calendar.
As Bark & Co. expanded across the country, it became increasingly difficult for the marketing team to ensure event marketing materials – like the event site & the email invite – was perfectly on-brand.
That’s where Splash’s Designer Pro tool came in. Working with the Bark & Co. design team, Splash created a robust library of custom event page & email themes that employees can use to create perfectly-branded event pages & email invites in minutes.
Every time someone interacts with a BarkBox event – like opening an email invite or submitting an RSVP – that data is logged into the Splash CRM. As a result, Bark & Co. is able to access a wealth of valuable event-related datapoints – like how many events a person has attended in the past 6 months, or how influential they are on social.
It’s a layer of data that helps Bark & Co. better target and reward its most valuable event attendees.
Since moving its events program over to Splash, Bark & Co. has significantly expanded its subscriber-base and has unprecedented visibility into exactly how well their events perform. The data alone has helped the marketing team expand efficiently scale its events program across the country.
Now that’s pretty paw-some.
