Uber has been making the world more accessible since 2009. The snappy car-service app — now available in hundreds of cities in more than 60 countries — allows users to request transportation in a matter of seconds.
And although they are very much a global company, Uber’s business is distinctly local. To celebrate that devotion to community, Uber launched “Neighborhood Love,” an event-based initiative to provide free rides to customers traveling to emerging neighborhoods, and great discounts at area businesses.
Genius.
The Uber marketing team needed a responsive event website that could engage, excite and inform. But like many satellite marketing teams, the Portland group faced a few hurdles: Design and development resources were tight, and the event kickoff was just a few weeks away.
Plus, most of the team’s time was devoted to big picture details, like securing vendor partnerships and finalizing event logistics. Where would they find time to ideate, plan, design, build, and launch a gorgeous branded event page?
Luckily, they found Splash.
After a short training session with a Splash-certified designer, the Uber team was well-equipped to design and publish its own highly-stylized microsite.
The simple design was meticulously branded to Uber’s distinctive design guidelines, could be easily replicated for future cities, and most important—it looked beautiful on every screen. Best of all, the microsite allowed each participating business to share something they were most proud of.
