Uber Case Study

Product
Pricing
Solutions
Customers
Community
Resources
Support
Request Demo
Text goes here
X
Try for Free
Text goes here
X
Sign In
Text goes here
X
Uber Case Study - Splash
Try It Free
Text goes here
X

Uber Scales Local Events Program with Hyper-Logical Strategy

Splash Success Story

Transportation giant brings hyperlogical strategy to events.

Uber has been making the world more accessible since 2009. The snappy car-service app — now available in hundreds of cities in more than 60 countries — allows users to request transportation in a matter of seconds.


And although they are very much a global company, Uber’s business is distinctly local. To celebrate that devotion to community, Uber launched “Neighborhood Love,” an event-based initiative to provide free rides to customers traveling to emerging neighborhoods, and great discounts at area businesses.


Genius.


← Back to Resources
Text goes here
X

The Challenge

To promote and drive signups for the Neighborhood Love program in Portland.

The Uber marketing team needed a responsive event website that could engage, excite and inform. But like many satellite marketing teams, the Portland group faced a few hurdles: Design and development resources were tight, and the event kickoff was just a few weeks away.


Plus, most of the team’s time was devoted to big picture details, like securing vendor partnerships and finalizing event logistics. Where would they find time to ideate, plan, design, build, and launch a gorgeous branded event page?


Luckily, they found Splash.

“Sometimes you just need to launch your own event page — and fast. Using Splash gave us so much more time to focus on what really mattered: making sure Neighborhood Love went off without a hitch.”

GABRIELA BAITER, MARKETING MANAGER // UBER’S NEIGHBORHOOD LOVE CAMPAIGN, PORTLAND

← Back to Resources
Text goes here
X

The Solution - Part 01

A responsive, beautifully branded event page.

After a short training session with a Splash-certified designer, the Uber team was well-equipped to design and publish its own highly-stylized microsite.


The simple design was meticulously branded to Uber’s distinctive design guidelines, could be easily replicated for future cities, and most important—it looked beautiful on every screen. Best of all, the microsite allowed each participating business to share something they were most proud of.

← Back to Resources
Text goes here
X

The Solution - Part 02

A user-friendly CMS.

The real beauty of Uber’s brand-new Splash-powered site happened behind-the-scenes. The CMS tool, for example, allowed anyone on the marketing team to quickly add, change or update event details without bugging a designer or dev to make the change.


← Back to Resources
Text goes here
X

The Results

Anyone up for a little urban exploring?

Splash helped Uber build an immersive web experience that led to increased consumer engagement, more app downloads, and an easy way to distribute discount codes to Neighborhood Love participants.

← Back to Resources
Text goes here
X

17,327

Page Views

15,771

Unique Visitors

3.5 min

Time Spent on Site

14

events per store

522,000

Media Impressions

105,000

Twitter Impressions

Check out more customer stories.

Looking for more success stories?

Read our Case Studies
Text goes here
X

Home

For Marketing
Text goes here
X
For Sales
Text goes here
X
For Recruiting
Text goes here
X
For Ticketing
Text goes here
X

Product

Overview

What's New

Virtual

Design

Marketing

Workflow

On-Site

Integrations

Analytics

Compliance

System Status

Solutions

Overview

Splash + Zoom

Field Marketing

Marketing Operations

Recruiting Events

Internal Events

Sales Enablement

Services

Overview

Onboarding

Customer Success

Design Network

Try It Free

Talk to Sales

Pricing

Terms

Privacy

Security

Resources

Blog

Resources

Release Log

Webinars

Run of Show

Event Inspiration

User Groups

Partners

Company

About Us

Customers

Team

Offices

Events

Careers

Press

Copyright © 2022 Splash

Try It Free     Talk to Sales      Pricing     Terms     Privacy     Security

Copyright © 2020 Splash

Copyright © 2020 Splash

Pricing
Text goes here
X
Services
Text goes here
X
Resources
Text goes here
X
Customers
Text goes here
X
Support
Text goes here
X
Try for Free
Text goes here
X
Request Demo
Text goes here
X

Where to?

Product


Overview
Text goes here
X
What's New
Text goes here
X
Virtual
Text goes here
X
Design
Text goes here
X
Marketing
Text goes here
X
Workflow
Text goes here
X
On-Site
Text goes here
X
Integrations
Text goes here
X
Analytics
Text goes here
X
Compliance
Text goes here
X

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Pricing
Text goes here
X

Solutions


Overview
Text goes here
X
Splash + Zoom
Text goes here
X
Field Marketing
Text goes here
X
Marketing Operations
Text goes here
X
Recruiting Events
Text goes here
X
Internal Events
Text goes here
X
Sales Enablement
Text goes here
X

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Customers
Text goes here
X
Community
Text goes here
X
Support
Text goes here
X

Lorem ipsum dolor sit amet, consectetur adipiscing elit?


Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit?


Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

What time does the event start?


The event starts at 9am.

Request a Demo
Text goes here
X
or Try It Free
Text goes here
X
Powered by Splash
CONTACT THE ORGANIZER
Google   Outlook   iCal   Yahoo

Get Started

Industry
Apparel & Fashion / Retail
Broadcast Media / Media
Computer Games
Consumer Electronics
Events Services
Financial Services
Health / Wellness / Fitness
Higher Education
Hospitality
Information Services / Technology
Internet
Leisure, Travel & Tourism
Marketing / Advertising
Medical
Government / Non-profit
Publishing
Real Estate
Sports
Staffing / Recruiting
Other
processing image...