Since 2011, the not-for-profit organization Venture for America (VFA) has worked tirelessly to spread its mission: To help enterprising college grads launch their careers as entrepreneurs, and in turn, help revitalize American cities.
Not surprisingly, events have proven to be one of VFA’s most successful marketing strategies to accomplish its goals:
Splash helped VFA transform its static email invites and event pages into enticing marketing tools to help attract more and better recruits, hiring partners and donors. As an Enterprise Customer, VFA collaborated with Splash on a variety of custom templates that made it easy for any team member to create a beautifully-branded event page and email invitation in minutes.
VFA has long used Salesforce to track new leads and maintain contact with their growing alumni and donor list.
The problem? After every single event, they had to spend hours inputting valuable data into Salesforce. As the organization grew, the process became a logistical nightmare.
In July 2015, Splash integrated Salesforce into its platform, which changed the game for VFA.
Now, when guests attend or RSVP to a VFA event, Splash automatically takes one of two actions within Salesforce: (1) Updates the individual’s existing record and associate him or her with that particular event; or (2) creates an entirely new Lead or Contact.
The complete automation allows VFA to focus on what really matters: Building and maintaining relationships with donors, recruits and hiring partners.
After switching to the Splash platform, VFA was not only able to increase organizational efficiencies and build a more beautiful event page & invites – they were able to quantify the return-on-investment (ROI) from every event.
