Upcoming Webinar
The Event-Led Growth Masterclass & Certification
Maximize your professional ROI and deliver more revenue from events
Watch the Teaser
Join the Waitlist
Coming Fall 2024
120+ Minutes of Learning
18 Video Lessons
Real-World Examples
LinkedIn Certification Included
Get the playbook experts use to make events their most powerful marketing channel
Develop skills to measure, analyze, and optimize your event performance
Access real-world examples and templates, sourced from top marketers
Add the certification toyour LinkedIn profile upon completion
The Curriculum
Master the art (and science) of event-led growth
01
Introduction
a.
The Evolution of Marketing, Buyers & Event Attendees
b.
The Rise of Event-Led Growth
c.
Is ELG Right for Your Company?
02
Strategy
Goal Setting for Your Event Programs
Mapping Events to Buyer Journeys and Personas
Essential Tech for Event-Led Growth
03
Measurement & Optimization
Integrations & Data Architecture
Attribution & ROI: Part 1
Attribution & ROI: Part 2
d.
Attribution & ROI: Part 3
e.
The Event Metrics That Matter
04
Execution
Assembling & Aligning Your ELG Team
Developing & Defending Your Budget
How to Plan Your Event Calendar
Building Event Playbooks
How to Share Success
f.
Power the Marketing Mix with ELG
What's in it for me?
Become an event-led growth legend
What's in it for
Event Organizers?
•
Become fluent in event-led growth & ROI terminology
Learn practical strategies for maximizing your budget
Develop new event playbooks across the funnel
Field Marketers?
Target the right attendees and turn them into customers
Automate sales outreach and follow-up
Drive revenue through repeatable events
Marketing Ops?
Find the best attribution model for your org
Optimize your event tech stack
Partner more effectively with marketing counterparts
