A new research report released by Splash, an event marketing technology company, shows how radically things have changed for event professionals, attendees, and companies hosting events, and outlines what's coming next.
Based on survey data from 270 event professionals and 3,133 event attendees from various industries in the United States, the report explores evolving trends in events teams and budgets. It reveals changes in event technology usage, event strategies, and how companies are shifting their approach to connecting with customers, prospects, and employees.
Online, Shorter, and Here to Stay: An Outlook on Virtual & Hybrid Events in 2021 provides insight on the challenges and unexpected benefits of events' pivot to virtual and details how event professionals are adapting. Key findings include: