10.1 We process Personal Data to operate, improve, understand and personalize our Services. For example, we use Personal Data to:
10.1.1 Create and manage user profiles
10.1.2 Communicate with you about the Services
10.1.3 Protect against or deter fraudulent, illegal or harmful actions
10.1.4 Allow you to create or attend events, and tell others about those actions
10.1.5 Sell or purchase tickets to events
10.1.6 Contact you about Service announcements, updates or offers
10.1.7 Personalize website content and communications based on your preferences
10.1.8 Provide support and assistance for the Services
10.1.9 Discover others who might be interested in the Services
10.1.10 To identify trends and other statistical information that may be useful to our business
10.1.11 Comply with our legal or contractual obligations
10.1.12 Resolve disputes
10.1.13 Enforce our Terms of Service
10.2 We will only process your Personal Data if we have a lawful basis for doing so. Lawful bases for processing include consent, contractual necessity and our “legitimate interests” or the legitimate interest of others, as further described below.
10.3 Contractual Necessity: We process the following categories of Personal Data as a matter of “contractual necessity”, meaning that we need to process the data to perform under our Terms of Service with you, which enables us to provide you with the Services. When we process data due to contractual necessity, failure to provide such Personal Data will result in your inability to use some or all portions of the Services that require such data.
10.3.1 First and last name
10.3.2 Email address
10.3.3 Mailing address
10.3.4 Telephone number
10.3.5 Credit/debit card information
10.3.6 User content, for example, all event information you upload to Splash (which can include Personal Data if you include Personal Data in such content)
10.3.7 IP address
10.4 We process the following categories of Personal Data when we believe it furthers the legitimate interest of us or third parties.
10.4.1 First and last name
10.4.2 Email address
10.4.3 Mailing address
10.4.4 Telephone number
10.4.5 Credit/debit card information
10.4.6 User content, for example, all event information you upload to Splash (which can include Personal Data if you include Personal Data in such content)
10.4.7 IP address
10.5 Examples of these legitimate interests include:
10.5.1 Protection from fraud or security threats
10.5.2 Operation and improvement of our business, products and services
10.5.3 Marketing of our products and services, directly to you and to others
10.5.4 Provision of customer support
10.5.5 Compliance with legal obligations
10.5.6 Completion of corporate transactions
10.6 Consent: In some cases, we process Personal Data based on the consent you expressly grant to us at the time we collect such data. When we process Personal Data based on your consent, it will be expressly indicated to you at the point and time of collection.
10.7 Other Processing Grounds: From time to time we may also need to process Personal Data to comply with a legal obligation, if it is necessary to protect the vital interests of you or other data subjects, or if it is necessary for a task carried out in the public interest.