Fresh off the plane from Dreamforce in San Francisco, our team is still coming down from their conference high. While not all conferences and trade shows are the size or scope of Dreamforce, we were reminded once again that many companies hinge the success of their conference and trade show attendance on their booth.
If this sounds like your company's strategy, stop right now! Booths are just the tip of the iceberg. If you're team isn't thinking beyond the "pull" strategy of a booth, you're missing out big time.
Events like Dreamforce are rich with opportunities to meet and engage relevant people and companies. To capitalize on those opportunities, you need to think like a hunter and pursue the opportunities you're looking for.
Here are a few of our favorite "beyond the booth" strategies that you can use to make the most of your next trade show event. HINT: get these ideas into the hands of your sales team!