Tell US What You Think
Rapid revenue growth is fueled by event marketing, according to study by Harvard Business Review Analytic Services.
What are the most popular event types?
Insights from 739 enterprise brands, 50% of which generate over $1 billion in revenue:
-Why the fastest-growing companies are investing the most in events, and what strategies they're doing differently
-What event types, staffing, and resources will maximize revenue for your business
-The top event metrics tracked, and how data and technology affects performance
-Actionable event advice from industry giants like Salesforce, MAC Cosmetics, Yelp, and Facebook.
26 most popular event types for B2B and B2C hosted and sponsored events
Event budgets and staffing best practices for global brands
The shift from sponsored to hosted events
Staffing best practices from top performers
Strategies of the fastest-growing enterprise brands
Top event metrics tracked, and ROI challenges
Customer stories from the best in the business
Find out what high-growth companies do differently:
Why they're investing the most in events
Their tried-and-true event performance metrics
Actionable event advice from industry giants like Salesforce, MAC Cosmetics, Yelp, and Facebook
What % of marketing budget goes toward events?
Event strategies from leading enterprise brands:
"We like to focus on the amount of pipeline that's generated by our events, and track that pipeline right down to actual sales."
Eric Stahl, Senior Vice President of Product Marketing, Salesforce Integration Cloud
"Face-to-face interactions at these events are incredibly important and powerful, and create very meaningful connections for us."
Julie Hogan, Global Face-to-Face Marketing Director at Facebook | Instagram
"We focus on enterprise selling, and about 50% of our marketing budget is dedicated to events. "
Priyadarshani, Head of Marketing for Japan and Asian Pacific
HAVE SOME FUN
Want to dig into the findings?
Why the fastest-growing companies are throwing the most events (and which types they're investing in)
How to move from vanity event metrics to bottom-funnel, revenue impact
What you can do to deliver real business value from your events today
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