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From Event Expert to Webinar Whiz

The Event Marketer’s Guide on How to Host Webinars & Other Virtual Events

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From Event Expert to Webinar Whiz

The Event Marketer’s Guide on How to Host Webinars & Other Virtual Events

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What You'll Learn

The events industry is experiencing rapid change. Amid crises and constant cancellations, event marketers are going back to the drawing board. What’s next? It's time to get creative. 


The events industry is experiencing rapid change. Amid crises and constant cancellations, event marketers are going back to the drawing board. What’s next? It's time to get creative. 


Join Som Puangladda, VP of Marketing at GumGum, as she shares how to build seamless experiences between the digital and in-person world. Learn how she hosts virtual, in-person, and hybrid event programs that attendees love.

Key Takeaways

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How to build connections both in-person and virtually

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Strategies and tools for building agile event marketing programs

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The experience gap between offline and online worlds

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How to measure and leverage integrations to make it easy

What You'll Learn

When you started thinking about your 2020 goals, we’re guessing becoming an expert at hosting webinars wasn’t one of them. And yet, here we are. Webinars are taking over the events world right now, and event marketers are feeling the pressure to create unique, valuable online experiences.


This new world of event marketing is tough, especially if you haven’t focused much on webinars until now. In this guide, explore the fundamentals of webinars and how they can help activate your event programs and continue your event marketing momentum — even through a crisis.

Key Takeaways

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Why webinars are valuable — and likely here to stay

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Common goals and how they influence the kind of virtual event you should run

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The most important thing to consider when choosing a webinar platform

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Five of the most popular webinar platforms and how to identify which is best for you

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Three best practices for your webinar strategy

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Download the guide to start building a virtual events strategy that leverages the power of webinars.

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