As the biggest and, in my opinion, best sales and marketing event of the year, Salesforce’s Dreamforce conference attracts some of the most talented sales, marketing, and tech leaders from around the world for a week of discussion, insights, product announcements, and networking.
The ecosystem of Salesforce products and integration partners showcased during Dreamforce represents the best in sales and marketing tools and automation technology. However, the conference itself illustrates why the human, in-person element of sales is what really wins deals and drives business.
Top brands at Dreamforce, including Salesforce, hosted events around the conference to facilitate these in-person interactions with their prospects and clients. I’d be remiss to not mention that Splash was incredibly proud to have powered hundreds of events at Dreamforce. One of these events, The Closers Club, put together by Salesforce’s Sales Cloud team, demonstrates the power of innovative in-person marketing for both nurturing existing relationships and driving new business.
The Sales Cloud team rented B Restaurant and Bar (excellent food and cocktails) on the Dreamforce campus to use as a meeting space where they could connect with clients and prospects. The event was invite-only, which created a feeling of exclusivity and provided the privacy needed to have meaningful conversations with high-priority contacts (and a respite from the 200,000 person conference).
Admittedly, renting a restaurant space during a conference isn’t a new idea. What set the Sales Cloud team’s strategy apart was how they operationalized it, seamlessly executing a ton of moving parts to ensure that their account executives had a full slate of meetings booked with relevant prospects while automatically tracking those engagements (and revenue outcomes) in Salesforce.
Here's how the Sales Cloud team did it: