The Virtual Events Handbook

A Practical Guide for
Event Marketers

What You'll Learn

The events industry is experiencing rapid change. Amid crises and constant cancellations, event marketers are going back to the drawing board. What’s next? It's time to get creative.

Join Som Puangladda, VP of Marketing at GumGum, as she shares how to build seamless experiences between the digital and in-person world. Learn how she hosts virtual, in-person, and hybrid event programs that attendees love.

Key Takeaways

•

How to build connections both in-person and virtually

•

Strategies and tools for building agile event marketing programs

•

The experience gap between offline and online worlds

•

How to measure and leverage integrations to make it easy

What You'll Learn

Virtual events are becoming more valuable than ever before because they are flexible, scalable, and fast to market, execute, and measure. This means marketing teams can host more virtual events, reach more of the right people, and see better ROI — all without requiring more resources.

Vimeo and Splash have joined forces to bring you a comprehensive guide on all things virtual events. From content strategy to demand gen, to technical gear and live streaming workflows, this guide will equip you with everything you need to build a robust and scalable virtual event strategy.

Key Takeaways

•

Why marketing teams are pivoting to virtual — aside from the obvious reasons

•

How to effectively translate in-person events into virtual experiences

•

The difference between broadcasting and video conferencing, and how to identify which is best for you

•

How to set your virtual event goals

•

The technology and equipment needed to produce a great virtual event (for all budgets)

Download the guide to start building a robust and scalable virtual event strategy.

Download Now