Every year, Splash powers hundreds of thousands of events for iconic brands on the Fortune 500. We’re kicking things off with a hard look at the numbers that matter.

What’s the best time to send an email? What event size is most popular? Is personalization really that important?

Find out in our opening session, along with a look at 6 marketing trends that will shape events in 2025.

Tossing email copy over the fence and hoping for the best is so last year.

The real key to sales buy-in? Put them in the driver’s seat. When we did, we saw results like a 3x in pipeline and 10% increase in win-rate. Join to get the playbook.

2024 was the year of Smart Brevity.

It’s a framework for making your event copy (landing pages, emails, & beyond) short, simple, and direct. We credit it for transforming our event from 0 to 100% attendance. We’ll show you how.

Next year is all about embracing small, intimate events.

It doesn’t mean you have to ditch your sponsorship plans, but what if we told you there was a creative, cost-effective way to show up for your ICP (ideal customer profile)?

Ancillary events are your answer.

Hannah Swanson, Senior Director of Marketing at Intensify, knows a thing or two about personalization.

In this session, we’ll discuss why personalizing the attendee experience — pre, during, and post-event — is mission critical to event-led growth, plus the data and strategies you can draw upon to dial in your plan in 2025.

74% of event marketers aren't integrated with their systems of truth.

That's like saying a chef is cooking without tasting their food.

Discover the top 3 self-serve integrations that marketers are using to prove impact, get buy-in, and level up their event programs.

It takes a village to make marketers’ lives easier.

From set it and forget it emails to DIY complex events to data anonymization, every release was designed to answer “How can we make this one task that much easier?”

We’re recapping it all, featuring special guests from across the Splash team.