Applying an ABM Mindset to Your Event Strategy

On-Demand Webinar

Watch Now

May

17

2023

11:00am

ET

Applying an ABM Mindset to Your Event Strategy

Actionable Tips and Tactics to Engage and Nurture Key Prospects

Looking for a new way to support revenue growth that doesn't require a ton of resources? Accelerate your event-led growth by incorporating ABM into your everyday event strategy.

Splash sat down with ABM leaders to bring you all the intel you need to marry ABM and event-led growth successfully.

Watch now for actionable tips to nurture key prospects through ABM-powered everyday events.

Speakers

Mandy Hanson

Director, Global ABM, Lacework

An ABM enthusiast and thought leader with over 10 years of extensive experience in Demand Generation at various B2B high-tech software companies across various industries. In her present role, she focuses on creating the global ABM strategy and integrated GTM plan for top strategic accounts and major verticals. Mandy holds a Bachelor of Science degree in Business Administration with a concentration in Marketing from Auburn University. In her free time you'll find Mandy outdoors with her family and cheering on her beloved Auburn Tigers and Atlanta Braves.

Aria Radke

Global Director - ABM, Darktrace

With over 10 yrs of experience working with the biggest names in tech and executive engagement at events like the World Economic forum at Davos, Aria brings a unique perspective to the commercial orgs she works with. She jumped on the ABM train in 2016 and never looked back. Having built out Global ABM teams and programs from scratch, she is passionate about ABM and the impact it can have on organizations. Her sales aligned, data driven, and customer centric approach is what sets her team up for success contributing personalized, high impact, revenue generating experiences.

Kate Hammitt

Chief Marketing Officer, Splash

Kate's 20+ year career is rooted in event-led growth. She has worked in sports marketing with big events like the US Open and has driven growth across multiple industries, including hospitality, healthcare, travel, retail, and more.
Kate has led pre-revenue companies and established organizations with IP in building revenue-generating modern marketing teams.
Kate has lived at the forefront of AI and machine learning since 2018 and continues to innovate and incorporate AI into events and marketing.

Haley Kaplan

Experiential Marketing, Splash

Haley is the Experiential Marketing Associate at Splash. When she is partnering with Camille White-Stern on our event-led programming, she is working to build out our Splash community. She has 5+ years of experience in event production and worked with customers across several industries (technology, healthcare, insurance, and more). She is excited to facilitate this upcoming discussion, be kind - it's her first one!

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