All in on ABM: How Adobe's Field Marketing Team Builds Relationships

All in on ABM: How Adobe’s Field Marketing Team Builds Relationships

Stacie Spindler, Head of Enterprise Marketing at Adobe, explains how she has quickly adapted her field enablement strategy to the new world of virtual event marketing.

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What You'll Learn

Sales teams rely heavily on the field team to build and deploy scalable programs that develop and expand their B2B relationships. By going all-in on ABM and rethinking what field marketing means today, Stacie has solved for the gap that in-person events can have on marketing plans. Instead, her team is leaning in, analyzing data, and building virtual experiences that drive human connection.

In this on-demand session from SiriusDecisions Virtual Summit, you’ll hear how Enterprise Field Marketing at Adobe approaches ABM, and how a connected platform ecosystem is critical for their analytics team to use data at scale and build business segmentations that make sense. Plus, find out how this approach allows the field team to best align resources and deliver virtual programs that drive business results.

In this Q&A session, we’ll dive into:

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How to prepare for account-based marketing

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What to consider when you’re segmenting your business

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How to use your tech stack and the data it holds to drive segmentation insights

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What ABM strategy looks like in the virtual world for field marketers

Event Details

Calling all event marketers! It’s time to come together to share stories, ideas, and connect. Whether you’re looking for ideas for your next event, to commiserate about the time you threw a happy hour and couldn’t measure ROI, share the time you drove more registration to your dinner than ever, or chat customer engagement events over a glass of wine – we know you have insights to share and if you’re like us, always looking to push the boundaries of what’s possible.

Join Splash and your fellow event marketers for beverages and bites and connect over the power behind event marketing, plus hang out with the people who live your same reality every day. Leave with new ideas on how to execute a successful event - from the first touchpoint to the last - and network with event marketing masterminds.

Meet Your Hosts

Stacie Spindler

Head of Enterprise Marketing, Adobe

Neda Talyai

VP of Marketing, Splash

Event Schedule

5:30pm - 6:30PM

Arrivals

Hey, welcome. Mingle, will ya? Hey, welcome. Mingle, will ya? Hey, welcome. Mingle, will ya?

6:30pm - 8:30PM

Drinks

Grab a bite, a drink and meet someone new. Grab a bite, a drink and meet someone new.

8:30pm

Bye Bye

That's a wrap! Been good time and thanks for swinging' by. That's a wrap!

8:30 - Midnight

You Still Here?

You don't have to go home, but you can't stay here. You don't have to go home, but you can't stay here.

Food, friends and maybe even fun.

5:30pm - 6:30PM

Arrivals

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6:30pm - 8:30PM

Drinks

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore.

8:30pm - eternity

Bye Bye

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore.

Getting there ain't easy but it's worth it.

Get there by taking a right on the left sides and spinning in a circle until a taco appears before you.

Splash is event marketing at scale.

With Splash, teams can design event marketing programs that are easy to modify, share and reuse. This means it’s fast and easy for people across the organization to create events that are beautifully on-brand, measurable and compliant.

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