The anatomy of a repeatable

event program

How to turn your events into your most reliable source of revenue

93% of companies adopting event-led growth are meeting their revenue goals.

How? By redefining their approach to events.

Gone are the days of hosting the one-off happy hour or lunch and learn.

Marketers all-in on event-led growth strategically integrate events into every stage of the customer journey.

The result: repeatable event programs tailored to buyer needs, and tied to specific pipeline and revenue goals.

Join us for an interactive workshop where we break down the blueprint of a repeatable program, from inception to launch.

Plus get a behind-the-scenes look at the recurring event programs we run at Splash to supercharge our funnel.

Defining goals, audiences, and playbooks per program

Fundamentals of scalable templates

Creating shared responsibility and team-wide visibility

Bonus: Inside look at Splash’s TOFU, MOFU, & BOFU programs

Hosted By

Perry Piep

Product Enablement

As a former field marketer on Splash, Perry is passionate about creating valuable, people-first experiences.

Hosted By

Camille White-Stern

Director of Experiential

Camille has 10+ years of experience in event production for internal and external audiences at B2B orgs.

Hosted By

Hayley Pellizon

Product Marketing Manager

Support Specialist turned Marketer, Hayley shares new Splash products and features to the world.

See what else is happening at Splash

The event marketing landscape is changing, but Splash is here to help you keep up.