Setting goals and measuring your results is about to get a lot easier.

Of course you are! You know that a custom event ROI calculator, tailored for your specific business is a crucial tool to setting better, more relevant goals, and a customizable calculator will make reporting on the success of your programs feel like a breeze.

From what we're seeing, this is shaping up to be the year of "Do More with Less," which means dialing in a data-driven event strategy to help you identify what's working and how to optimize your event programs to ensure success. 

During this workshop, we'll equip you with a customizable event ROI calculator to simplify your ROI calculations, improve your goal-setting process, and make it easy to build an events strategy that generates measurable results and streamlines your reporting.

We designed our Reactive to Proactive workshop series to help you learn how to track and measure ROI like a boss. Adding or improving upon these skills empowers you to make programmatic and strategic decisions informed by data, resulting in measurable returns on your event marketing investments.

 - Event Cost
 - # of RSVPs
 - # of Attendees
 - # of Opportunities
 - $ of Pipeline Created
 - Expected Closed Won Revenue
 - Closed Won Revenue

 - Invitation to Reg Rate (Optional) 
 - Event Attendance Rate
 - Attendee to Opp Conversion Rate
 - Average Contract Value
 - Opportunity Win Rate
 - Average Sales Cycle
 - Target Return on Campaign Spend

Reach out to chris.johnson@splashthat.com to help you identify these key inputs for your calculator.