Your company has been planning all year for 'the big event.' It's exciting! It costs more than a trip to Mars. Everybody talks about it constantly! But what about ... literally any of the other event programs your company uses to drive the business?
Repeatable, scalable events are used in marketing, recruiting, partnerships, sales, employee engagement, customer communities, and beyond. They impact far more people than single tentpole events, and can capture more than 50 percent of total event spend in the enterprise. Not sold yet? Repeatable event programs massively impact your brand experience and accelerate revenue in ways no single, annual event ever could.
Repeatable events are powerful.
Program owners, operations teams, and event leaders are increasingly held accountable for marketing, optimizing and scaling repeatable event programs. They need to be on-brand, measurable, and scalable. But how?
Tune in for this webinar to learn:
Cheri brings more than a decade of marketing experience to SiriusDecisions’ Demand Services team. Her background includes experience serving b-to-b organizations at communications agencies and tenure working within marketing organizations. She is a respected and results-oriented leader with a proven track record of moving people and programs forward.
Sasha Pasulka is the Senior Director of Product Marketing at Splash, where her goal is to help people unlock the power of in-person events across the business. Prior to Splash, Sasha led global product marketing teams at Tableau and Integrate. She's a true tech nerd at heart; she started her career as a software engineer on aerospace projects at Northrop Grumman and Lockheed Martin. Sasha has a B.S. in computer science and an MBA from UCLA.
Natalie Graham leads Global Partner Marketing & Field Marketing for the North US at Medallia, responsible for bringing Medallia's brand to life through customized, high-value programs and campaigns focused on connecting with their customers, prospects, and partners to drive quantifiable results. Natalie has almost a decade of experience leading global and national marketing programs at Tableau, PwC, and Spredfast.
