You’re not alone. For B2B marketers, aligning sales & marketing teams has always been a challenge. However, in today's world where buyers hold the power it’s absolutely crucial to ensure both teams are on the same page, working together with shared responsibility for outcomes and targets.
Watch an engaging virtual discussion led by B2B sales and marketing leaders. We’re diving deep into practical insights, proven strategies, and expert guidance on how to bridge the gap between marketing and sales teams, and build impactful cross-functional playbooks specifically tailored for your events and marketing initiatives, creating a revenue team driven by event-led growth.
Elle is a seasoned field marketing and event producer with nearly a decade of experience strategizing and executing events across the sales and marketing funnel. She has worked for brands in both B2C and B2B sectors, employing unique experiential campaigns that effectively engage and connect with their target customers. Her marketing and event philosophy integrates sales and marketing tactics to deliver the highest impact to the business.
Mercy is a revenue enablement leader at Webflow, where she helps marketing and sales implement effective strategies for product-led and event-led growth. With a background as an outbound strategist and sales trainer for major players like Meta, Outreach, and OneSignal, she's passionate about exploring the future (and pitfalls) of startups. You can hear Mercy host these perspectives on podcasts like, "Ground Truth: Data & The Future of Sales" and "Thriving Globally with Equity" (Morgan Stanley podcast).
Camille is Head of Experiential at Splash. When she is not strategizing our event-led programming, she is the engaging host of our "Checked In with Splash" podcast. She has over 10 years of experience in event production and worked with clients across several industries (music, fashion, entertainment, hospitality, health & wellness, and technology). She is excited to facilitate this upcoming discussion.
