In-person events are canceled for the foreseeable future and the marketing industry has shifted on a dime. In addition to creating delightful experiences for attendees, event marketers are now expected to be skilled in digital marketing and campaign operations.
An increase in virtual events requires teamwork for setup, promotion, production, and follow-up throughout the organization. Hear from experts at Etumos and Marketo Engage how to scale successfully with a strong and repeatable operations process.
Tech stack used: Splash, ON24, Marketo, Salesforce, Slack