What's Happening

Navigating uncertain times isn’t a new concept for most marketers. 2023 is shaping up to be more of the same, presenting new and evolving hurdles for event marketers to overcome. A strained economic environment, reduced or limited budgets and headcount, rising event costs, and attendees who are more selective than ever are just some of the obstacles event marketers will aim to solve for in the year ahead. 

So which challenges should you tackle first? 

 → Efficiently allocating a limited events budget

 → Working collaboratively with Sales to get more value from your events

 → Amplifying your brand and getting the right attendees to your events

We brought together senior marketing leaders to dish on actionable tips, tactics, and strategies to accomplish more with less in 2023 to help you achieve event success.